Digital radio is coming to UK broadcasters who serve listeners at the small-scale local level. The government has acknowledged that there is a risk that small radio stations will ‘lose prominence’ with their listeners ‘as digital radio, increasingly, becomes the default mode’.
Audience research shows that digital radio already has a 56.4% share of all radio listening (RAJAR Q1 2019) and that the digital share continues to increase.
Already many smaller radio stations have given their support for an effective and practical solution to broadcast on digital to their localities i.e. seek a digital path.
New broadcast legislation is making its passage through Parliament to provide this digital path and Opendab exists to provide, in partnership, the transmission infrastructure in given localities, where individual radio stations can ‘plug-in’ and broadcast with minimum fuss.